It secures more sales thanks to the structure of your site

Sometimes you wondered why other websites prosper (they generate consultations, potentials clients and sales as if there was not a morning), while your website hides in the shades happening inadvertent?

Not these only. According to HubSpot, 63% of the tourist businesses agree in that the greater challenge is to generate traffic and to obtain clients. And, obvious, whichever minor is the traffic, minor will be the amount of potential clients who visit your less probable site and that you realise the amount of wished sales.

An erroneous idea is that the SEO, digital marketing and an excellent design is everything what it is needed to generate more visits and sales in a website. Although these are important factors, there are two main considerations that often do not consider: the content and, perhaps still more important, the structure of the website.

By all means, your good content investigated and directed to your ideal client is what in last instance it insists to the possible clients to reserve, but as what he serves the content when the user is impossible to sail by your site?

Next there is a list of the essential characteristic pages/that your website would have to have to create a experience of easy and intuitive navigation (and, in last instance, to turn those visits into clients). 

1. Menu

A clear menu, organized well that it does not make give returns and it directs you to the potential clients to the page whom they are looking for, of fast form and without giving headaches. The key is here to maintain it simplest possible without omitting important pages.

A menu very loaded and little clearly could crush to the visitors until the point in which they prefer to make 200 flexions before to try to sail by your site. A study realised by Forrester found that 50% of the possible sales are lost because the users cannot find the information whom they look for and 40% of the users do not return to a site when his first visit is negative.

It considers to use drop-down eyelashes and to consolidate the information. It aims at the clarity, not to the elegant names. The user needs to exactly know how where to find the information that needs. Here there is an example of a simplified potentially complex menu.

2. Landing Pages

The Landing Pages are specific pages of a certain product/service that contain the key words that the potential clients are using in their web search engines (what they write search something in Google). If it is made well, this can serve to increase the rates of conversion.

Not only this, also is the perfect opportunity so that the users find a product (tour, activity, stroll, etc) that adjusts to its criteria. Then, how we used these pages? It imagines that you are a Spanish tourist operator who offers routes to national level and you want that your website appears when the people look for €œTours of a day in Bariloche€ or €œTours in Villa the Narrowness€.

From these terms search, it is possible to be shelp that the user has the €œintention of purchase€ and is not simply looking for €œthe best things than to do in Bariloche€, for example. Landing pages (destiny pages) specific of a location or activity attracts the visitors to your site based on which they are looking for in Google.

Note: Assure you to use this type of pages to facilitate the search to the user, and it does not stop to write whichever keyword is happened to you. (Google punishes to the sites that uses in excess the destiny pages to be able to include all the key words).

Once the visits are your page of destiny, which you want is to facilitate navigation to them, you do not forget to let always visible to the bellboys or connections to reserve or to contact.

3. Home Page €“ home page

Although, in last instance, we do not want that the users spend too much time in the page of home, since they would have to be able to find the page that is looking for easily thence, he is still an opportunity to surprise the potential clients! Your page of home must transmit the identity of its brand and demonstrate the value that offers.

Although it sounds tempter, the H1 (the first one headed) must be clear and concise instead of which it only sounds €œpretty€ (for aims of clarity and SEO). The objective is to transmit exactly who you are and what you offer. The call to the action in which click can be done must be obvious and functional.

4. About

Here it is where the majority of the companies lies down to commit the majority of the errors. The first point is, peculiarly, totally in opposition to which everybody thinks when his writes €œAbout€/On me.

You are not going of yourself to begin speaking and your business, but of what your ideal client of you can obtain. In other words, in this section you will dedicate yourself to speak of its problems, to connect with your client and to explain to him how you can help him.

Soon you must think as gaining the confidence to you of your possible client€¦ You have testimonies of clients or people with whom you have worked? It asks testimonies your clients or to friendly to include them in your €œAbout€ and demonstrating that what you say on your great product/service also says it others.

Many pages of €œAbout€, €œOn me€, do not take to any side. They seem an impasse. After to tell your client which you can offer to him, to demonstrate because it must trust you and to show you or and the people who are behind the business you must place a call to the action. It can be to go to the contact page, to the one of reserve or a product in particular. 

5. Contact

This is its opportunity to show the different forms clearly in that your or your equipment can be contacted. It includes a phone number (and perhaps a number of WhatsApp), email address, location (if you have a physical place), name of Skype and (if it corresponds) a map.

The contact forms are essential, as well as a button TO RESERVE NOW. You do not allow that no potential client escapes to you of the hands, assure not letting to them excuses to you not to put itself in touch!

6. Product pages

In the particular pages of your products (Tours, activities, strolls, etc) it is where you can enter detail more. I do not want to repeat itself but, the simple thing is the best thing! Your H1 (the first title of your page) must be the name of your route.

Since the price and the images are the main factors of impulses at the time of reserving to a tour or activity, beam that is a priority in your page. 

The galleries with clear images of the most outstanding aspects of the product are ideal for your possible clients.

As the cost of the product usually is a decision factor, pon this at sight information where it is easily accessible. It is a good idea to also put the price in the button €œto reserve now€ for those visitors who are ready to buy.

Although we design the sections and we personalized the structure and the design based on the individual needs of each client, we lie down to use a design of proven and verified product page. And this is not by laziness; it is because we saw incredible results with the websites that we have sent, and if he is not broken, you do not fix it! It remembers, they always ten a button of contact and reserve now in each page of the product.

7. Blog

To maintain an up-to-date blog is one of the best forms to attract visitors through SEO. Your blog offers the opportunity to you to publish new content in your website, while it increases to the organic visibility search and the amount of content indexed in the web search engines.

According to the Survey of done Hubspot to 7000 companies, the companies that bloguean once or twice to the month generate a 70% more of potential clients than those that do not bloguean absolutely. 

To have a blog allows that you speak on your subject and you position to you as a referring expert and in your industry. Also it serves to humanize the brand and to publish content of value for your clients. 

8. Footer

Although in the part inferior of the page, and apparently hidden for the majority of the users, you do not let yourself deceive! Your footer is very important. Acting as a good practice SEO and menu of navigation for the visitors who have read all the content of your website, the footer must be full of information and I connect important.

Generally, a footer must have the following thing: name of the company, data of contact, connects to the services/important products and pages, connections to social networks, warning of author rights and a call to the effective action.

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